Economical Feasibility of Strawberry Production in a Semi-Hydroponic System and Agroindustry of Jelly on a Small Property

Growing strawberries is a great alternative for family farms, it is possible to obtain a good financial return on a small property. Consumption growth Strawberry "in natura" in recent years, along with a high price increase, further assists in the marketing of the fruit. This study aimed to establish a greenhouse to grow plants behave 18,000 Camarosa, with approximate production of 200 kg of strawberries daily in peak harvest in semi-hydroponic system in a family owned, located in the municipality of Canguçu-RS. The strawberry produced should be packaged for sale "in natura" and received in the form of jelly. Strawberries are classified by their diameter (25mm and 15mm) and defects in three classes: Class A, includes all healthy and greater than 25 mm diameter strawberries; class B, includes all the healthy strawberries and with a diameter between 25 mm and 15 mm and the class C, includes all strawberries with less than 15mm diameter. The strawberries in Classes A and B will be sold as "in natura" and Class C will be used for the production of jam. To perform the economic analysis, initially used the SWOT matrix, which is a tool used to perform environmental analysis, as the basis of management and strategic planning. The financial analysis of the project was carried out through the following indications: NPV (Net Present Value), IRR (Internal Rate of Return) and payback. Through the completion of the procedures for determining the cash flow and economic indicators, it was found through studies of scenarios, keeping the price constant and equal to jam £ 5.50, the minimum price of the strawberry "in natura" is worth $ 6.83. The production of jelly is an alternative to adding value to the product and also provides more time for marketing